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AdWords Competency Quiz

Welcome to your AdWords Competency Quiz

Name Email Phone Number
1. Jane wants to reach out to the people who are searching for baked goods on Google. She wants her ads to show only during the hours her bakery is open for business. Which campaign type is a good fit for her?
2. An online retail company is based in the United Kingdom but ships to customers all over the world. If this company wants to serve Spanish language ads to Spanish speaking users, which targeting option should be refined?
3. Each campaign in your AdWords account should have a single:
4. Ads on Google Search Partners sites can be targeted through a Display Network Campaign.
5. What is a benefit of online advertising with Google AdWords?
6. Jena owns a flower shop in New York and she delivers only to the areas within 5 kilometers from her shop. What location targeting strategy would you advise?
7. Jackson wants to increase the Quality Score of his low-performing keyword. What would be the most recommended approach for him?
8. Ron wants to allocate additional budget to advertise a new product line. In order to accomplish this goal well, he should create:
9. Jimmy is focused to get the direct responses from his ads, as opposed to branding. He should delete keywords from a search campaign if the they:
10. You can show ads on specific website(s) on Google Display Network by using –
11. What happens when an advertiser sets a daily budget lower than the recommended amount using the Standard delivery method?
12. What does Maximum Cost Per Click (CPC) refer to?
13. Top of page bid (low) indicates lower range bid — an approximation of the 20th percentile — that advertisers have historically paid for a keyword’s top of page bid, based on your location and Search Network settings.
14. Which of following is a true statement?
15. For a keyword – ‘+home +tuition’, my ads may show on searches for? (You can choose more than one answer if applicable.)
16. Rohan noticed that his ad often showed up beside another advertiser’s ad for the same search query. What report should he look at to find out how he is performing compared to other advertisers?
17. Which of the following Google Ads settings is specified at the account level?
18. Your spend may exceed your average daily AdWords budget by 2 times. What is it called?
19. What does CPM mean?
20. Which of the following changes can be done at Account level only?
21. Null Quality Scores, designated by “—” in the table, appear when …
22. How does Google Ads determine the language of a user targeted for ads?
23. When you advertise with AdWords Search Network Campaigns, your ads can appear on Search Partner sites other than Google searches.
24. What’s one benefit of creating multiple ad groups?
25. When you add a Broad Match Modifier (+) to any term in your keyword, then?
26.


A keyword with very low Click Through Rate (CTR) will usually get:


27.


Would you create a landing page for your ads? Or use the actual website as a landing page? Explain why.
28.

If you have 10 adgroups targetting 10 different keywords, would you use 10 different landing pages? Explain your answer.
29. A company is providing "AC Cleaning Services" only.  They DO NOT FIX AC systems.  But some people who think about having their AC fixed does not know the importance of having their AC cleaned.  How can target those people in AdWords?
30. For a company, for example, an AC Company where the business is 'seasonal' (since three are no AC customers during the winter) what can you propose to increase revenue through paid ads?
31. Can you handle multiple adwords accounts and campaigns at the same time?  If yes, how do you handle this without compromising the return of investment?
32. What is your asking salary?
By | 2019-07-29T13:44:08+00:00 July 29th, 2019|0 Comments

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