AdWords Competency Quiz By admin| 2019-07-29T13:44:08+00:00 July 29th, 2019|0 Comments Welcome to your AdWords Competency Quiz Name Email Phone Number 1. Jane wants to reach out to the people who are searching for baked goods on Google. She wants her ads to show only during the hours her bakery is open for business. Which campaign type is a good fit for her? Display Network only - Remarketing Search Network only - All features Display Network only - All features Search Network - Standard 2. An online retail company is based in the United Kingdom but ships to customers all over the world. If this company wants to serve Spanish language ads to Spanish speaking users, which targeting option should be refined? Demographic targeting Ad scheduling Regional targeting Language targeting 3. Each campaign in your AdWords account should have a single: Business Goal Conversion Pixel Ad Group Landing Page 4. Ads on Google Search Partners sites can be targeted through a Display Network Campaign. False True 5. What is a benefit of online advertising with Google AdWords? Advertisers can pay to place their websites in the natural search results Ads are displayed to users who are searching for a particular product of service Ads can include up to 50 characters for the first three lines of ad text Advertisers can identify the Internet Protocol (IP) address of users who are searching for products 6. Jena owns a flower shop in New York and she delivers only to the areas within 5 kilometers from her shop. What location targeting strategy would you advise? Target New York Radius targeting 5km from Postal Code Target by Postcodes near her shop Target New Delhi but have just one ad 7. Jackson wants to increase the Quality Score of his low-performing keyword. What would be the most recommended approach for him? He should add more ad extensions at the campaign level He should increase the daily budgets for the campaign which contains that keyword He should modify the ad associated with that keyword to make it more relevant and should direct ad to a highly-relevant landing page He should repeat the keyword as many times as possible in the ad text and in the landing page 8. Ron wants to allocate additional budget to advertise a new product line. In order to accomplish this goal well, he should create: An additional text ad that specifically describes the product line A new campaign with a separate daily budget specific to the product line A new Ad Group within one of the existing campaigns and set up new ads for the new products An ad group specific to the product line with a higher bid on the keywords 9. Jimmy is focused to get the direct responses from his ads, as opposed to branding. He should delete keywords from a search campaign if the they: Contain more than three words Generate many clicks and conversions Have Quality Scores lesser than 8 Generate many impressions and only a few conversions 10. You can show ads on specific website(s) on Google Display Network by using – Managed Placement Keywords Targeting Interest Targeting Demography Targeting 11. What happens when an advertiser sets a daily budget lower than the recommended amount using the Standard delivery method? Ads will not show at all Ads will show when a user searches on the advertisers' keywords, but the ads rank will be reduced Ads will show but may stop when the daily budget is spent Ads will show only during the day time 12. What does Maximum Cost Per Click (CPC) refer to? The maximum amount an advertiser is willing to pay for a click The actual amount an advertiser pays for a click The amount an advertiser is required to pay to get top ad position The amount an advertiser must pay to outbid competitors 13. Top of page bid (low) indicates lower range bid — an approximation of the 20th percentile — that advertisers have historically paid for a keyword’s top of page bid, based on your location and Search Network settings. False True 14. Which of following is a true statement? CPM bidding strategy can be used with Search Network Only - All Features Campaigns CPM bidding strategy can be used with Display Network Only campaigns CPM bidding needs an MCC account CPM is advisable when product sales is your advertising goal. 15. For a keyword – ‘+home +tuition’, my ads may show on searches for? (You can choose more than one answer if applicable.) None of the options are correct home tutors tutors for home tuition home tuition services 16. Rohan noticed that his ad often showed up beside another advertiser’s ad for the same search query. What report should he look at to find out how he is performing compared to other advertisers? Top Movers Report Search Query Report Auction Insights Keyword Diagnosis Report 17. Which of the following Google Ads settings is specified at the account level? Location targeting, cost-per-click (CPC) bids, and match types A unique email address, a password, and billing information A daily budget and a set of keywords and placements Negative keywords 18. Your spend may exceed your average daily AdWords budget by 2 times. What is it called? Over Delivery Over Spend Over Limit None is true 19. What does CPM mean? Cost Per Million Impressions Cost Per Thousand Impression Campaign Performance Metrics Cost Per Ad Click 20. Which of the following changes can be done at Account level only? Currency & Timezone Language Preference Negative Keywords Budget & Placement 21. Null Quality Scores, designated by “—” in the table, appear when … Your campaigns are limited by budget Your AdWords account balance is empty There aren’t enough impressions or clicks to accurately determine a keyword’s Quality Score None is true 22. How does Google Ads determine the language of a user targeted for ads? None of the above It relies on the user's Google interface language settings It sets to the language set in the user's Chrome Browser setting It relies on the user's home country language 23. When you advertise with AdWords Search Network Campaigns, your ads can appear on Search Partner sites other than Google searches. False True 24. What’s one benefit of creating multiple ad groups? You can pause specific keywords if they are not performing well You can set different budgets for each ad group You can break up keywords and ads into related themes You can target specific ad groups into various Google networks 25. When you add a Broad Match Modifier (+) to any term in your keyword, then? None of the options are correct Your ads can show only when someone's search query does not contain those modified terms or their close variations. Your ads can show only when someone's search contains those modified terms, or close variations of the modified terms, in any order. Your ads can show when someone's search only contains those modified terms and not the close variations of the modified terms. 26. A keyword with very low Click Through Rate (CTR) will usually get: A lower quality score on Google Search Network A lower actual CPC on Google Search Network A higher number of impressions of Google Display Network No click on Google Display Network 27. Would you create a landing page for your ads? Or use the actual website as a landing page? Explain why. 28. If you have 10 adgroups targetting 10 different keywords, would you use 10 different landing pages? Explain your answer. 29. A company is providing "AC Cleaning Services" only. They DO NOT FIX AC systems. But some people who think about having their AC fixed does not know the importance of having their AC cleaned. How can target those people in AdWords? 30. For a company, for example, an AC Company where the business is 'seasonal' (since three are no AC customers during the winter) what can you propose to increase revenue through paid ads? 31. Can you handle multiple adwords accounts and campaigns at the same time? If yes, how do you handle this without compromising the return of investment? 32. What is your asking salary? About the Author: admin
